Yaeli is a swimwear brand started with a concept of Psy-trance inspired patterns. The client had a basic idea of the visual language the collection should have and with this basic concept, we started to work on the pattern design.
The process included developing an original photo manipulation method in order to create these unique colorful patterns.
The last piece of the puzzle was designing the logo, Yaeli wanted a representation of the sea and the Special colors that inspired the boutique swimwear collection
The boutique swimwear collection was released to the public and shortly started to gain fans and costumers. The swimwear collection reached out to Blazer's yearly swimwear magazine.